Instagram introduces 'best practices' offering creators personalised guidance for growth, monetization
Technology
Insta head asserts authenticity still plays a key role in audience engagement.
(Web Desk) - Instagram has rolled out a new feature aimed at guiding content creators, businesses, and users on effective posting strategies.
Dubbed "best practices," this hub is designed to educate professional accounts on how to create engaging content and is accessible via the professional dashboard.
The best practices hub offers a range of tips for producing, sharing, and monetizing videos and photos.
While some suggestions are broad social media strategies—such as monitoring long-term follower growth and maintaining a consistent posting schedule—others reflect Instagram's current corporate priorities.
For instance, one tip advises users that Reels exceeding 90 seconds may not be recommended to new audiences, which aligns with Instagram's push for short-form content, a stance echoed by Instagram head Adam Mosseri.
While this guidance could help creators better navigate the platform's algorithms and enhance their reach, it also introduces a sense of pressure.
Content creators, who have long sought to master engagement tactics, may feel compelled to adhere strictly to Instagram's recommendations to avoid decreased visibility.
The platform's focus on short-form videos, in particular, underscores its competitive strategy against TikTok.
This summer, Instagram emphasized that "views" are now a primary metric for success on the platform, highlighting its importance for creators assessing their content's performance.
Another significant metric influencing content ranking is how frequently users share posts. Mosseri cautions creators to avoid forcing viral content, reminding them that authenticity still plays a key role in audience engagement.
